Brushfire Research

A cutting-edge platform designed to scale focus groups and curate highly engaged audiences with precision.

Using a proven approach to administration and response analysis, Brushfire Research enables businesses to gather in-depth feedback from larger, more diverse groups than traditional methods allow. The reliability of Brushfire Research’s audiences is uniquely dynamic, providing consistent, trustworthy insights that empower companies to make data-driven decisions with confidence. The platform retains high engagement by maintaining a collaborative community of audiences which respects each participant’s time and perspective. Participants engage in a fufilling experience sharing valuable feedback while earning rewards along the way.

Problem

Focus groups can be time-consuming and expensive to organize, often requiring participants to travel to a physical location. Additionally, the small sample sizes typical of focus groups may not provide statistically significant data for efficient decision-making. There is also the risk of groupthink, where dominant personalities can sway the opinions of others, potentially skewing results. Issues with limited participant diversity and slow data collection leads to poor responses and an incorrect analysis.

Manual administration suffers from inconsistent processes which results in delayed turnaround times and inaccurate reporting. This makes it difficult for stakeholders to quickly act on the gathered information.

Solution

Brushfire Research is designed to solve the challenges of traditional market research. Brushfire Research addresses these challenges by offering an online platform that allows for larger, more diverse participant pools This enables asynchronous participation and provides tools for quantitative analysis alongside qualitative insights, all while potentially reducing costs and logistical hurdles associated with traditional focus groups.

By curating highly engaged audiences who value their time, Brushfire Research is able to gather richer, more authentic data that powers its industry-leading results. This ensures that businesses can gather high-quality, comprehensive insights quickly and efficiently from a wide and varied participant base. With Brushfire Research, companies can make informed, data-driven decisions, staying ahead of market trends, and effectively meeting customer needs.

What’s Next?

As more use cases are launched, Brushfire Research plans to expand its capabilities to provide even more relevant information for businesses as well as rewards beyond giftcards for participants. Using tools such as predictive modeling, sentiment analysis, and cross-dataset integrations, the future of Brushfire Research is focused on using advanced technologies to extract unforseen, substantial data trenads across even larger audiences. Combining the proven methods of audience management and digital analysis, Brushfire Research adds value as a future proof partner prepared to meet the needs of the ever changing data collection indsutry.